Innovations in Home Building and Home Decor Industries in India

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Case Details:

Case Code : BREP002
Case Length : 16 Pages
Period : 1991-2004
Pub Date : 2004
Teaching Note :Not Available
Organization : Parryware, Asian Paints ...
Industry : Home Building and Home Decor
Countries : India

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This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

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Excerpts

Home Decor

Parryware

Over the years, Parryware (Refer Exhibit II to know more about Parryware) has endeavored to provide quality products to its customers and to develop products that are environment friendly. Parryware was the first to market water-saving closets in India. In 1985, it collaborated with IFO Sanitar of Sweden to manufacture the water-saving closets....

Showrooms and Experience Centers

Parryware had exclusive showrooms where customers could look at displays of various products such as water closets, bathtubs, etc. The showrooms also had model bathroom layouts to give customers an idea of how a bathroom could be designed...

Customer Care Centers

In 2000, Parryware started opening customer care centers in major cities in India and by 2004 it had 10 centers (New Delhi, Kolkata, Mumbai, Bangalore, Coimbatore, Chennai, Lucknow, Pune, Cochin and Hyderabad)...

Parryware On-line

Parryware offered a variety of services and information through its website. Information on all its ranges of products was available on its site. Fun and interesting do-it-yourself ideas for creating bathroom accessories or making soaps and bubble baths for children were available on the site...

Asian Paints

Along with product launches, Asian Paints (AP) (Refer Exhibit IV for information about AP) had always focused on distribution, as it realized that distribution and service were the keys to success in the paints industry...

Connecting with the Customer

Along with its customer relationship building initiatives, AP also focused on its communication and brand strategy...

From Products to Solutions

In the last five years, for an individual the process of buying and creating a home has changed dramatically. From obtaining finance and choosing the location, to designing interiors and creating beautiful spaces to live in, customers have many more options to choose from...

Exhibits

Exhibit I: Loan Interest Comparison Charts
Exhibit II: A Brief History of Parryware
Exhibit III: Innovations at Parryware
Exhibit IV: A Brief History of Asian Paints